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Maternal Child Program


Taking Care of Baby and Me® is a proactive case-management program for all expectant mothers. It identifies pregnant women as early in their pregnancies as possible through review of state enrollment files, claims data, lab reports, hospital census reports, provider notification of pregnancy, delivery notification forms and self-referrals. Once pregnant members are identified, we act quickly to assess obstetrical risk and ensure appropriate levels of care and case management services to mitigate risk.

Experienced case managers work with members and providers to establish a care plan for our highest risk pregnant members. Case managers collaborate with community agencies to ensure mothers have access to necessary services, including transportation, WIC, breastfeeding support and counseling.

When it comes to our pregnant members, we are committed to keeping moms healthy. That’s why we encourage all of our moms-to-be to take part in our Taking Care of Baby and Me program — a comprehensive case management and care coordination program offering:

  • Individualized, one-on-one case management support for women at the highest risk.
  • Care coordination for moms who may need extra support.
  • Educational materials and information on community resources.
  • Incentives to keep up with prenatal and postpartum checkups.

My AdvocateĀ® program


This program provides pregnant women proactive, culturally appropriate outreach and education through interactive voice response (IVR), text or smartphone application. This program does not replace the high-touch case management approach for high-risk pregnant women. However, it does serve as a supplementary tool to extend our health education reach. The goal of the expanded outreach is to identify pregnant women who have become high-risk, to facilitate connections between them and our case managers, and improve member outcomes. Eligible members receive regular calls with tailored content from a voice personality. For more information on My Advocate, visit www.myadvocatehelps.com.

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Provider tools & resources

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We look forward to working with you to provide quality service for our members.